Rolex - A crown for every achievement

In my national language (romanian) there's a really cool saying "Meseria e bratara de aur" that can be translated as "Your craft is a gold bracelet", meaning that when you learn how to do something well, you will always have something valuable to offer to the world.
I guess that modelling a 3D watch, lighting and texturing it, then bringing it it to life in a realistic render, can be considered both a metaphorical and a practical way of using your craft to create a precious bracelet.

A crown for every achievement

With this slogan, Rolex wishes to highlight that buying a Rolex is so much more. It’s a memory for life. So is modelling one.