RE GENERATOR 4 - arts festival

Teatru Fix is an independent theater and artistic space that focuses on promoting culture in the local community of the city of Iasi. Two times a year they organize a performative arts festival called Regenerator, where artists from all over the world come together in front of the local audience. On this project I collaborated with the wonderful Fix team to create a cool clip for their marketing campaign.

The idea for the project was to generate a shape that included all the individual shows or artists into one unified entity, the festival, while also showing the inter connectivity between the different arts. After doing some research on the possible shape that could fit the requirements, I discovered that the molecular structure of benzene, an organic substance used as catalyst, fitted precisely, and I decided to use it as structural symbol for the Re-generator.

Commissioned by: Teatru Fix (www.teatrufix.ro)